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  1. amy knapp says:

    Thank you, Dion. Your insights are always so thought-provoking. Here’s what I’d love to hear you comment on: most of us (thanks to Great Jakes) have microsites on our attorney bios and practice area description pages, and relevant content is tucked up under the tabs. You are saying that Great Jakes now has built the technology into your CMS that automagically pulls relevant content out of the tabs and into the sidebar where it is more visible, correct? Can you speak to that interaction? Are we feeling that the tabs “hide” the content too much?

    • Dion Algeri says:

      Hi Amy!
      Thanks for your question.

      The Dynamic sidebar has a much wider use than just on attorney or practice area microsites. It can cross-promote content located anywhere on the site.

      For example, an Events page about Topic X can tease to a Case Study thats also about Topic X.

      The goal is to promote your most exciting and relevant content in order to keep people surfing your site and experiencing your brand. That said, when the sidebar tools are used on attorney or practice area microsites, it can significantly raise the profile of your newest or best content. Without the sidebar tool, that content could be overlooked because its located deep within the website, or on another microsite tab.

      I hope that this answers your questions. If you have more questions, were happy to give you a demo anytime you like!

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